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Fawcett fed the public's appetite for his magazine by creating Whiz Bang annuals and developing new periodicals to capture untapped markets, such as the gossipy True Confessions (1922) and the technology-focused Modern Mechanics and Inventions (1928). Two years later, that figure had risen to 425,000. According to Fawcett, he printed two thousand copies of the first issue and they sold like hotcakes.īy 1921, Captain Billy's Whiz Bang was selling 350,000 copies a month.
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a continuation of the pep and snap we got in the army," he wrote in August 1920. "This little publication was created with the idea of giving the former servicemen. Some Americans protested that the magazine was immoral and corrupt. Here is a typical one-liner about Prohibition and the sobering up of America from the May 1922 issue: "It used to be wine, women and song, but now it is near-beer, your own wife and community singing." Fawcett touched on such topics as the shortening of women's skirt lengths, bobbed hair, illegal alcohol, and speakeasies. The humor reflected the American cultural climate of the time. It was a magazine of jokes and funny stories. His young sons licked stamps and hauled magazines to the post office on their wagon.Ĭaptain Billy's Whiz Bang debuted in October 1919. He wrote and edited the first issue of Captain Billy's Whiz Bang in his Robbinsdale home, and printed it on his hand press. So Fawcett and his family financed and produced it themselves. Fortunately, Fawcett had already hit on the idea of publishing a men's humor magazine.įawcett's friends were not eager to invest money in a magazine. He gave up the bar when Prohibition made the sale of alcohol illegal in 1919. He collected and reported stories geared towards entertaining and informing his military readers.Īfter World War I ended in November 1918, Fawcett returned to Minneapolis, where he briefly owned and ran a bar called the Army and Navy Club. Because he had been a reporter for the Minneapolis Tribune, it made sense to assign him to the military newspaper, the Stars and Stripes. Fawcett would later tell reporters that he had started his magazine to give the doughboys-as World War I servicemen were popularly called-something to laugh about.įawcett spent the war at Camp Georgia, Virginia. Army during World War I and gained the nickname Captain Billy. It was created by Wilford Hamilton Fawcett, who had been a captain in the U.S.
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